by Susan Trabucco, Editor
We received lots of positive feedback about the use of color in the September-October newsletter, so we’re doing it again – and for the foreseeable future! Questions, however, arose about our use of color, so here are those questions and the answers. It’s a little (okay, a lot) print-geeky, but there’s no simple way to explain it, so hang in there with me!
Q. Why is color only on some pages?
A. The newsletter is printed by Pamplin Media on an off-set press using four “plates” of multiple pages on which ink is applied. We can choose one or more of these plates for color, each with a set of pre-defined pages, but we cannot choose random pages for color. Two of these plates can each provide color on eight of our 20 pages, for a total of 16 pages of color; one of the other two plates provides color on the cover and back page, the final plate provides color on pages 2 and 19.
Q. There are some color ads. Did those advertisers pay extra for color?
A. YES, advertisers are paying extra for color, helping to make color on our pages possible! While it doesn’t fully cover our cost for running two plates of color, it gets us to a newsletter profit bottom line the BWNA board finds acceptable.
Of course, it takes ALL of our much-appreciated advertisers to cover the expense of this newsletter.
Of course, it takes ALL of our much-appreciated advertisers to cover the expense of this newsletter!
Q. How much does color printing cost?
A. Each of the four available color plates comes at a cost of $212 over and above our base printing cost; thus the expense for a full-color newsletter would be $848 more than our black-and-white version — too much for our current budget.
Now, congratulate yourself for being practically expert in the world of color printing! More questions? Feel free to email Editor@BWNApdx.org.